Terms of Service

Acceptance of Terms

These Terms of Service ("Terms") govern your access to and use of the Laughlin Marketing website located at laughlinmarketing.com (the "Site") and any services provided by Laughlin Marketing, a business based in Omaha, Nebraska ("Company," "we," "us," or "our").

By accessing our Site, scheduling a consultation, or engaging our services, you confirm that you have read, understood, and agree to be bound by these Terms in full. If you do not agree to these Terms, please do not use our Site or engage our services.

Services

Laughlin Marketing provides local digital marketing services for businesses, including but not limited to:

• AI search visibility optimization
• Google Business Profile management and optimization
• Online reputation management and review strategy
• Local citation building and cleanup
• Local content strategy and creation
• Visibility reporting and analytics

Specific services, deliverables, timelines, fees, and payment schedules for any engagement will be outlined in a separate written service agreement or proposal. These Terms apply in addition to, and do not supersede, any written service agreement between the parties. In the event of a conflict between these Terms and a signed service agreement, the signed service agreement controls.

Use of the Website

You may use our Site for lawful purposes only. You agree that you will not:

• Use our Site in any way that violates applicable federal, state, or local law or regulation
• Transmit any unsolicited or unauthorized advertising or promotional material
• Attempt to gain unauthorized access to any portion of the Site or its related systems
• Introduce any viruses, malware, or other harmful code
• Engage in any conduct that restricts or inhibits anyone's use or enjoyment of the Site
• Scrape, harvest, or systematically collect data from the Site without prior written consent

We reserve the right to terminate access to our Site for any user who violates these Terms.

No Guarantee of Results

You acknowledge and expressly agree that Laughlin Marketing makes no guarantee of specific results from our services, including but not limited to:

• Specific rankings in Google Search, Google Maps, or any other search engine
• Citation or recommendation by any AI tool, including ChatGPT, Google AI Overviews, Gemini, or Perplexity
• Specific increases in website traffic, phone call volume, or revenue
• Specific timelines for any visibility improvement

Search engine and AI platform algorithms change frequently without notice. Market conditions, competition levels, starting baselines, and numerous other factors outside our control affect outcomes. Results described on our Site are illustrative and based on typical client experiences. Individual results will vary significantly. Nothing in our marketing materials or in these Terms should be construed as a guarantee of any specific outcome.

Client Responsibilities

To enable us to provide services effectively, you agree to:

• Provide accurate, current, and complete business information as requested
• Respond to reasonable requests for information, approvals, and access credentials in a timely manner
• Maintain ownership or authorized access to all accounts, profiles, and platforms required for service delivery
• Notify us promptly of any changes to your business information, contact details, or business ownership
• Represent your business truthfully and accurately in all materials we create or optimize on your behalf

Delays in your responsiveness may affect timelines and outcomes. We are not responsible for delays caused by a client's failure to fulfill these responsibilities.

Payment Terms

Specific fees, payment schedules, and refund policies applicable to your engagement will be set forth in your individual service agreement or proposal. Unless otherwise stated in a signed agreement:

• All fees are due as specified in the applicable agreement
• Fees are non-refundable once services have commenced
• Late payments may result in suspension of services

We reserve the right to adjust our pricing for future engagements with advance notice.

Intellectual Property

Our content: All content on the Site, including text, graphics, logos, images, and software, is the property of Laughlin Marketing or its content licensors and is protected by applicable copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, or create derivative works from our Site content without our prior written consent.

Your content: You retain ownership of all content, materials, and information you provide to us. By providing such materials, you grant us a limited license to use them solely for the purpose of delivering your contracted services.

Work product: Content and materials we create specifically for your business as part of our services shall be governed by your individual service agreement.

Testimonials and Endorsements

Client testimonials and case studies referenced on our Site reflect the individual experiences of specific clients and are used with permission. In accordance with Federal Trade Commission (FTC) guidelines regarding testimonials and endorsements, we disclose that individual results vary and that the experiences described are not typical guarantees of what you will achieve. Results depend on numerous factors unique to each client and business.

Limitation of Liability

To the fullest extent permitted by applicable law, Laughlin Marketing and its principals, employees, and contractors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to lost profits, lost revenue, lost business opportunities, or damage to reputation, arising out of or in connection with your use of our Site or our services.

Our total cumulative liability to you for any and all claims arising from or related to our services shall not exceed the total fees paid by you to us in the three-month period immediately preceding the claim giving rise to liability.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.

Indemnification

You agree to indemnify, defend, and hold harmless Laughlin Marketing and its principals, employees, and contractors from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorney's fees) arising out of or in connection with: (a) your use of our Site or services; (b) your violation of these Terms; (c) any content or information you provide to us in connection with our services; or (d) your violation of any applicable law or the rights of any third party.

Third-Party Links and Services

Our Site may contain links to third-party websites and services. These links are provided for informational convenience only. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites. Your use of third-party sites is at your own risk and subject to those sites' own terms and policies.

Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Nebraska, without regard to its conflict of law provisions. Any legal action or proceeding arising under these Terms shall be brought exclusively in the state or federal courts located in Douglas County, Nebraska, and you hereby consent to the personal jurisdiction of such courts.

Before initiating formal legal proceedings, both parties agree to attempt to resolve any dispute through good-faith negotiation. Either party may initiate this process by providing written notice of the dispute to the other party.

Disclaimer of Warranties

Our Site and its content are provided on an "as is" and "as available" basis without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components.

Changes to These Terms

We reserve the right to modify these Terms at any time at our sole discretion. We will indicate the date of the most recent update at the top of this page. Your continued use of our Site or services after the posting of revised Terms constitutes your acceptance of the changes. We encourage you to review these Terms periodically.

Entire Agreement

These Terms, together with any applicable signed service agreement, constitute the entire agreement between you and Laughlin Marketing regarding your use of our Site and services, and supersede all prior agreements and understandings regarding the same subject matter.