Disclaimer

General Disclaimer

The information provided on laughlinmarketing.com (the "Site") is for general informational purposes only. Laughlin Marketing, a business based in Omaha, Nebraska ("we," "us," or "our"), makes no representations or warranties of any kind, express or implied, regarding the completeness, accuracy, reliability, suitability, or availability of any information, products, services, or related graphics contained on the Site.

Your use of any information or content on this Site is therefore strictly at your own risk. We are not responsible for any errors or omissions, or for any outcomes related to the use of this information.

No Guarantee of Results

Laughlin Marketing provides local digital marketing services designed to improve the online visibility of local businesses. While we apply proven strategies and genuine expertise, we make no guarantee of specific results of any kind, including but not limited to:

• Rankings in Google Search, Google Maps, the local pack, or any other search engine or platform
• Citation, recommendation, or mention by any AI tool, including ChatGPT, Google AI Overviews, Gemini, Perplexity, Siri, Alexa, or any other AI-powered assistant or platform
• Increases in website traffic, phone call volume, lead volume, or revenue
• Specific position improvements in local or organic search rankings
• Specific timelines for any result, including statements on this Site such as "most clients see movement in 60 to 90 days," which represent general typical experience ranges and not individual guarantees

Digital marketing outcomes are influenced by numerous factors outside our control, including search engine and AI algorithm changes, competitive market conditions, seasonal fluctuations, business category, geographic area, starting baseline visibility, and the accuracy and completeness of information provided by the client. No digital marketing agency can guarantee specific results, and any claim of guaranteed rankings or results from any provider should be viewed with significant skepticism.

AI Search Results Disclaimer

Laughlin Marketing offers services specifically designed to optimize signals that may influence how AI tools evaluate and recommend local businesses. However, the behavior of AI platforms — including ChatGPT (OpenAI), Google AI Overviews, Gemini (Google), Perplexity, and all others — is determined entirely by those third-party platforms.

We have no affiliation with, control over, contractual relationship with, or special access to any AI platform. We do not have the ability to directly place, insert, or guarantee the inclusion of any business in an AI-generated response. Our services optimize the external signals that AI systems use to evaluate businesses, but all final citation and recommendation decisions are made by those platforms based on their own proprietary algorithms, which change frequently and without notice.

References on this Site to businesses "being cited by AI" or "showing up in AI results" describe outcomes that have been observed for clients as a result of our services. They are not guarantees that any specific client will achieve the same outcome.

Testimonials and Client Results

In accordance with the Federal Trade Commission's (FTC) guidelines concerning testimonials and endorsements (16 C.F.R. Part 255), we make the following disclosures:

• All testimonials on this Site are from real clients and reflect their genuine experiences.
• Testimonials are not typical. The results described in client testimonials are specific to those individuals and their unique business situations, market conditions, starting baselines, and engagement specifics.
• Individual results will vary significantly. You should not expect to achieve the same or similar results.
• We do not compensate clients financially for testimonials. Some clients may receive complimentary services or other non-monetary consideration, which will be disclosed where applicable.

Case studies and before/after examples on this Site are provided for illustrative purposes to demonstrate the type of work we perform. They are not guarantees of similar results for any new or prospective client.

Professional Advice Disclaimer

Nothing on this Site constitutes legal, financial, accounting, tax, or other professional advice. The content we provide is general marketing information and education only. For advice specific to your legal, financial, or business circumstances, you should consult with a qualified professional licensed in the relevant area of practice.

In particular, nothing on this Site should be relied upon as legal advice regarding compliance with any specific regulation, including but not limited to FTC regulations, CCPA, GDPR, or any other consumer protection or privacy law.

Third-Party Links and Resources

Our Site may contain links to third-party websites, tools, and resources. These links are provided for informational and convenience purposes only. Laughlin Marketing does not endorse, control, or take responsibility for the content, accuracy, privacy practices, or availability of any third-party site. Your access to and use of any linked third-party site is at your own risk and subject to that site's own terms and policies.

References to third-party tools, platforms, or services on our Site (such as Google, ChatGPT, Yelp, TidyCal, or others) are for descriptive purposes only. We are not affiliated with, endorsed by, or sponsored by those companies unless explicitly stated.

Accuracy of Information

We make reasonable efforts to ensure that the information published on our Site is accurate and current at the time of publication. However, digital marketing, AI technology, and search engine behavior are rapidly evolving fields. Strategies, statistics, best practices, and platform behaviors described on our Site may become outdated. We do not warrant the ongoing accuracy of any specific claim, and we reserve the right to update, modify, or remove any content without notice.

If you identify any information on our Site that you believe to be inaccurate or misleading, please contact us so we can review and correct it.

Forward-Looking Statements

Certain statements on this Site may contain forward-looking language such as "may," "will," "expect," "anticipate," "intend," "plan," or similar expressions. These statements are based on current expectations and assumptions and involve inherent risks and uncertainties. Actual outcomes may differ materially from those expressed or implied in such statements due to factors outside our control, including those described in the No Guarantee of Results section above.

Changes to This Disclaimer

We reserve the right to modify this Disclaimer at any time. Changes will be effective upon posting to our Site with an updated effective date. Your continued use of our Site after any such changes constitutes acceptance of the updated Disclaimer.