Services and Programs

Laughlin Marketing offers a focused set of top-line small business marketing services, systems and trainings.

All of our services are geared towards one common theme; maximizing your current marketing assets without spending additional money on advertising to drive your revenues and profits through the roof.

Untapped Marketing Assets – 8-Step Marketing System

The implementation of the UMA Marketing System varies from business to business. We view marketing differently from traditional marketing consultants. We help you discover marketing assets you never thought you had. We then help you leverage these assets to grow your business in three ways:

• Increase the number of prospects

• Increase the conversion rate from prospects to customers

• Increase the life-time customer worth.

8-Step UMA Marketing System Details

The purpose of the 8-step marketing system is to take you step-by-step through the different areas of your business where you have Untapped Marketing Assets (UMA) that you didn’t even know where there. These Untapped marketing assets are the key drivers to bringing more revenue and profits into your business. And you’ll do the quicker then you ever thought possible.

You see, you already have these assets at your disposal. You just need to be given a proven way to use them to drive sales into your business. That’s where we come in. We sit down with you and take you through a detailed Marketing Audit to show you exactly what UMAs you have available and how to use them.

So what are the 8 steps? Below you will discover these proven and time tested ways to uncover UMAs in your business.

• Determining your Company's Unique Selling Proposition (USP): What sets your company apart from any other company in your industry and area? What do you as the owner believe your USP to be? How about your staff? How about your customers? What about your competitors? Once your USP is determined, all marketing efforts are integrated with your USP.

• Optimizing your current marketing: With your USP now clearly defined, we will help you integrate your USP into all of your existing marketing and sales efforts. We will train your sales staff to improve their effectiveness. The will increase their contribution and the increased productivity will show up on your bottom line.

• Optimizing your Customer Base: The 21st Century will be a time where only those companies that have close, working relationships with all customers will survive. Ira Kalish, senior consultant of Management Horizons, the retail consulting division of Price Waterhouse said, "The key to survival would be an emphasis on the individual consumer, rather than the mass market. Successful retailers would have the ability to focus sharply on their customer in terms of age, income and lifestyle." Laughlin Marketing's 7 Steps System includes establishing long-term relationships with Customers and Prospects that will generate income for years to come.

• Marketing Alliances: Many times more customers can be secured from effective joint ventures or alliances with other companies. Laughlin Marketing will help you establish long-term alliances that can generate hundreds of new customers.

• Media Advertising: Laughlin Marketing's 8-Step System demands measurability and performance from all media advertising. We will show you how to use each media (with their respective strengths) to "synergize" a final result. We will teach you how to continually test your media efforts to maximize the results.

• Community Marketing: We will help you determine or create newsworthy material about your company. We'll help you identify potential sponsorship opportunities that will increase your visibility and prestige in your market.

• Direct Marketing: We will help you determine the proper methods for reaching your prospects. The combination may include direct mail, telemarketing, and outside sales.

• Internet Marketing and Website Design: Internet marketing and a quality website that brings in tons of visitors is no longer a nice thing to have. It’s a MUST HAVE. The beauty of the step is we have a secret process to bring you tons of targeted visitors to your site every day. And these are visitors that are looking for your service and are not going to your competitors.

So now it’s up to you. All we are asking is 60 minutes of your time to go over a FREE Marketing Audit. That is a $197 value.

What Happens During the Marketing Audit?

What will happen in the audit is we will sit down at your place of business, or over the phone if you are not located in the Dallas area, and go over the analysis step-by-step. During the process you will see exactly where your Untapped marketing assets are. We will show you how to use them to immediately drive sales for your business.

After we have completed the Marketing Audit and we have taken the time to answer all of your questions it will be up to you what the next steps are. If it makes sense to move forward with implementation, great. If you decide you want to implement the steps yourself, that’s great too. It is entirely up to you.

The reason we provide so much value and information to you is because we sincerely like helping people and helping business be more successful. We are confident that once you see how the UMA Marketing System works you will want to implement at least a few of the steps. We are also confident that once you discover the impact the UMA system can have on your business you’ll want our assistance in the implementation.

NEXT STEP: Please contact us for a complimentary Marketing Audit. I give you my word. No hard sales pitch and no pressure. Simply a valuable and revealing conversation that will bring you immediate results.

Website Design and Internet Marketing

While the service is a part of our complete UMA Marketing Services we decided to list the step by itself. Why? Because we have uncovered a proprietary system to drive super targeted traffic for your local small business. Internet marketing and a quality website that brings in tons of visitors is no longer a nice thing to have. It’s a MUST HAVE. The beauty of the step is we have a secret process to bring you tons of targeted visitors to your site every day. And these are visitors that are looking for your service and are not going to your competitors. Click here to visit our Website Design and Marketing website. < Site is coming soon.

Personal Accountability Training – “QBQ! The Question Behind the Question”

You’ve been in business. You know how a lack of personal accountability among your employees can strangle the productivity of your workforce. When it comes to the skills of an individual Personal Accountability is the foundation that all productive employees should have. You can not build that foundation without QBQ! QBQ! teaches a master principle, a tool that can be implemented immediately and repeated daily to eliminate the problems of blame, complaining and procrastination while at the same time boosting morale, productivity, teamwork, leadership, motivation and profits! Why wait to build a culture of personal accountability? Click here for complete details on the QBQ! Personal Accountability Training System. Please note that you will be taken to our QBQ specific site.

Do you want proof that my marketing system works?

Then visit the "Testimonials" page for a HUGE listing of testimonials and success stories.